WMU should place YouTube videos link on its Web site

By Hasan Al Momani
Western Herald

YouTube has become an effective tool to advertise and market the news and activities of academic institutions.

It is considered as one of the most important Web sites that influences our attitudes, opinions, and behaviors.

YouTube has achieved tremendous success as a form of communication among the peoples of the world and has helped to bridge the cultural gaps among them. YouTube has also been effectively used for academic purposes.

WMU has a lot of videos on YouTube that reflect the activities and the news of our campus for the guests.

However, there is no YouTube link on the Web site of the university that can show us the recent news of our campus. Placing a YouTube link for our university on its Web site is now needed.
Since our university is in a competition with other institutions in the United States to attract students to join our campus and make a good reputation for our university, a YouTube link might serve our university as a way to market itself, its achievements, its distinguished scholars, and its research for the public.

Additionally, a YouTube link would be a great way to organize the videos of our university on the site.

Our campus has a lot of videos on YouTube that are not arranged systematically for the public.

The goal of this link is to gather the useful videos of our campus to show them to the public. Honestly speaking, there are some YouTube videos for our campus that should be discarded otherwise they are not useful for attracting the students to join our university.

What should be shown to the public must be deeply studied because it might harm our university or reflect negatively on our campus.

The next step after establishing the YouTube link is to advertise it to the public.

This can be done by placing it under the name View WMU YouTube on the Web site of the university, in order to insure that the link can be seen by the guests of our university Web site locally and internationally.

The university can place an advertisement in the local newspapers about the link, which can be watched by the high school students who plan to join our university.

Internationally, most students visit the Web site of the university they plan to join, so they can view the campus life, education system, and buildings of the university.

It would also be a wonderful idea to create videos on the educational system of our campus, in which we interview some professors who can talk about their majors and the strategies they use in their teaching.

This idea will orient the students and give a better understanding about the useful things demanded by the professors.

Some students can be interviewed to talk about their experiences and their advice for the upcoming students.

Establishing a YouTube link for our campus is a needed step to increase the contact between our campus and the public in order to highlight the distinguished things on our campus and show them to the public.

Short URL: http://www.westernherald.com/?p=15203

Posted by heraldstaff on Feb 25 2010. Filed under Opinion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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