Wendy's employee Tim Nesmith places another picture on the Bronco Burger Challenge wall. Tyler Wilson/Western Herald
By Tyler Wilson
Staff Reporter
Just off Western Michigan University’s campus awaits a new and interesting ordeal for daring students to take on. It’s called the Bronco Burger Challenge. This test can only be found at the Wendy’s restaurant near the corner of Howard Street and West Michigan Avenue.
The challenge: a triple baconator, a large French fry, a large drink, and a junior Frosty. Conquering this mountain of food will guarantee you a picture on the wall of fame inside Wendy’s.
“Our intent is to have fun with it,” said Mike Baldwin, the area director of the Meritage Hospitality Group and manager of twenty-four other Wendy’s restaurants across Michigan. “So far it is very successful and I hope it continues.”
Baldwin said he got the idea from the show Man vs. Food. The host of the show, Adam Richman, travels across the United States devouring some of this country’s most filling, yet bizarre, foods. Baldwin wanted to engage students by offering WMU’s own food challenge by promoting the Bronco Burger Challenge.
“We want to connect with WMU students,” said Lindsay Stone, the marketing specialist for Meritage Hospitality Group and a recent graduate of WMU. “We haven’t been connecting with students in the last few years. We want to show everyone that we are a part of the WMU community too.”
The challenge has been going on for two weeks, and so far over twenty WMU students have their pictures on the wall of fame. In one instance, some students got $10 gift cards for completing the challenge.
“I love the challenge,” said Stone. “Our goal is to engage students and change the perspective of our food to students and the community.”
The challenge costs $9.99, enough to pay for all students to have will have all they need to finish the challenge. To be more accessible, Wendy’s has extended its hours on weekends to be more available for students.
Baldwin strongly encourages students and the community to stop by and tryout the Bronco Burger Challenge.
“I’ve personally done it,” said Baldwin. “It’s a good meal, it’s hearty, and it tastes wonderful.”
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