Riding the wave of the social media movement, the Western Herald, Western Michigan University’s student-run newspaper serving over 25,000 students, is popping up on news feeds across campus. The Herald is adapting along with the industry to meet reader demands, which means we’re transforming to a digital-first format.
No, journalism is not dead. It’s just changing.
That’s why we’re excited to unveil our new daily newsletter, “Western Herald‘s Daily Buzz,” today. We’re also expanding our reach by updating more often on Twitter and Facebook and linking to our stories on the website. We still will provide a monthly print issue with feature stories.
The newsletter pulls from campus, local, national and international stories. If you want to read the full story, follow the links either to the Western Herald or other news outlets in surrounding areas. The articles, coupled with weather updates and multimedia make the “Buzz” a must-read publication for campus news. In addition to photo-driven stories, the “Buzz” will also provide weekly health, sports, political and culture stories.
The Herald team is adapting to the real journalism world where more traditional newspapers are opting for more photo galleries, video packages, podcasts and blogs. Social media will play a vital part at the Herald this year: all newsroom members will use personal Twitter accounts to “live tweet” events as they happen. This means that we’ll have a reporter at every Bronco football game tweeting the play-by-play. We will also provide vital information, like crime and weather, to students and news feeds across Kalamazoo.
I encourage and welcome students with ranging writing experiences to join the team. A sign-up sheet will be available at our booth at Bronco Bash near the Richmond Center for Visual Arts, otherwise known as the art building. News and sports reporter positions foster a fast-paced learning environment with hands-on involvement in: producing investigative stories, composing news photos that tell a story, crunching out crucial sentences before deadline and creating catchy leads and headlines for shorter online updates.