Display Advertising Rates

Display Advertising Rates

All rates are per column inch (see mechanicals sheet to calculate size and cost).

Local Open Rate: $12.05

Student Organization/ Non-profit Rate: $10.05

Weekend Scene Rate: $13.05

Contract Rates

Contract rates are based on per semester lineage during the fall and spring semesters.

80”                              $10.56

160”                            $10.25

250”                            $10.00

440”                            $9.70

650”                            $9.30

88”                              $8.95

1100”                          $8.45

Color Rates

Black Plus One Color              $60.00

Black Plus Two Color              $120.00

Full Process Color                   $145.00

Guaranteed positions are charged an additional 25%

Rates are $1.00 per inch less during Summer I and Summer II

Nicole Taylor
Advertising Sales Manager
Western Herald Newspaper
hrld_advertis@wmich.edu