Banner and Display ads rotate, and change once per page load.
Display Advertising Rates
All rates are per column inch (see mechanicals sheet to calculate size and cost).
Student Organization/ Non-profit Rate: $10.05
ALL OTHER ORGANIZATIONS / BUSINESSES (Outside of Student Organization/ Non-profit) : $12.00
Color Rates
Black Plus One Color $60.00
Black Plus Two Color $120.00
Full Process Color $145.00
Guaranteed positions are charged an additional 25%
Web Advertising Rates
All web advertising is located at our web site, www.westernherald.com. Our web site features content from recent stories printed in the Western Herald paper.
westernherald.com receives an average of 32 thousand page views monthly, with higher rates when class is in session.
1 Month $100.00
1 Semester (4 months) $350.00
1 Year (12 months) $1,000.00
Banner Ads
580 pixels wide x 100 pixels high
Standard Ads
300 pixels wide x 250 pixels high
Please contact us about the possibilities of other web ad sizes.
Please contact Zach Thayer about Combo Ads (physical paper + online) and discounts.
Zach Thayer
Advertising Sales Manager
Western Herald Newspaper
hrld_advertis@wmich.edu
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